Rule one of advertising is ‘Know Who You're Talking To’. The consumer is what important. Once you realize that, you'll find a way to grab his/hers attention.

Today, many designs including newspapers and magazines' ads tend to be so boring, that people tend to ignore them. That's where we come in–it's our job to change that, to go through the obstacles and challenges and create designs that are simple yet fresh, interesting and unexpected.

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